The Big Lead’s ‘2022 Sports Media Awards’ were given to a bunch of white dudes

The same people keep picking the same people because they only surround themselves with the same people. No, this isn’t a column about the lack of diversity when it comes to the NFL and how owners love to hire mediocre white coaches who they’re “comfortable with” instead of tapping into a pipeline of overqualified Black candidates. This is about how the lack of diversity in sports media follows the same recipe. Earlier this week, The Big Lead revealed its 2022 Sports Media Awards. The majority of the winners are white… as hell. Of the 15 individual awards that were given out, 12 went to white men. The winners included: Sports Personalities of the Year (Troy Aikman and Joe Buck), Best In-Game Analyst (Cris Collinsworth), Best Play-by-Play Announcer (Mike Breen), Insider of th…